Website of Matthew Childers, Visual Storyteller » Television

Animatics for National Highway Transportation and Safety Administration

matthewchilders — Mon, 02 Nov 2009 21:14:43 +0000

These are a collection of animatics I illustrated for a proposed campaign of tv spots for the National Highway Transportation and Safety Administration. The last one is the one they chose to go with. Maybe you’ve seen it.

Rude Racing Ad Campaign

matthewchilders — Mon, 02 Nov 2009 12:48:19 +0000

This was an print and tv campaign that we did for the 2008 Bank of America 500 for Lowe’s Motor Speedway. It really stripped things down to the essence of racing. The beating and banging and fan interaction with the drivers.

All-Star Slugfest

matthewchilders — Mon, 26 Oct 2009 04:12:50 +0000

For the 2009 All-Star Race at Lowe’s Motor Speedway we concepted and designed this wrestling poster parody to help promote the event and sell tickets. The wrestler bodies were actually illustrations that I drew based on old wrestler photos and we topped them with driver heads. We also developed a television spot around the concept. We thought it was funny at least. Woohoo!!!