25 Oct 2009, Posted by matthewchilders in Advertising, Television, featured, 2 Comments

All-Star Slugfest

For the 2009 All-Star Race at Lowe’s Motor Speedway we concepted and designed this wrestling poster parody to help promote the event and sell tickets. The wrestler bodies were actually illustrations that I drew based on old wrestler photos and we topped them with driver heads. We also developed a television spot around the concept. We thought it was funny at least. Woohoo!!!