23 Nov 2009, Posted by matthewchilders in Advertising, Illustrations, featured, 0 Comments

Historical Ticket

Last spring was the 50th running of the Coca-Cola 600. I was asked to help produce an ad that would help celebrate this fact so I found inspiration in the past. I found the original ticket from the first World 600 at Lowe’s Motor Speedway and using it as a guide redesigned the ticket so it still looked like the original but incorporated all of the current logos and dates, ect.