21 Nov 2009, Posted by matthewchilders in Advertising, Illustrations, featured, 0 Comments

Holiday Illustration for Lowe’s Motor Speedway

Recently I was asked to concept a holiday illustration for a promotion they were doing. They wanted something fairly specific.. a santa in a 50’s style car type sled. For some reason I wanted to give the illustration a Norman Rockwell feel. So after laying down an initial sketch which i was happy with this ended up being the finished illustration. It was a mix of pen and ink with a little pencil shading. I then added color in photoshop and really put alot of work into the chrome of the car which was quite a challenge but i feel like i solved it fairly well for this particular illustration.